You know, like Soccer Moms, the suburban swing group

You know, like Soccer Moms, the suburban swing group

Political Overdrive

The race moncler outlet online uomo is on for the hearts, minds and votes of ‘NASCAR Dads,’ but in one local precinct, they’re reporting themselves unready to be anybody’s lap dogs.Edwin Jackson was shopping at Bass Pro Shop Outdoor World in piumini moncler scontatissimi Arundel Mills, dressed in his sporty No. 3 Dale Earnhardt jacket, when he suddenly looked perplexed.”NASCAR Dads?” he said, squinting with bewilderment.Yes, Edwin Jackson, what do you think about being a NASCAR moncler bambino outlet Dad, 2004’s early candidate for Spoiler of the Year honors?Edwin drew a blank.You know, like Soccer Moms, the suburban swing group politicians pitched in ’96. Only moncler donna this time, Edwin, they’re after guys like you.”Oh, yeah, Soccer Moms,” he said, piumini moncler saldi motioning across the aisle where a blonde was selectively picking over packs of beef jerky for Christmas stocking stuffers. “That’s my wife, Kim.””Hi,” said his wife. “I’m a Soccer Mom. I drive the kids everywhere.”OK, maybe it still is a little early to explain the latest demographic trends in presidential politics.But sometime in the next few months, 36 year piumini moncler uomo old Edwin Jackson will likely awaken to the fact that he and his fellow NASCAR supporters are the single most sought after voters in the 2004 presidential campaigns.Democratic pollster Celinda Lake, who developed the NASCAR Dads notion from an analysis of swing voters two years ago, has said Democrats need to sway at least half of these racing fans to piumini moncler win back the White moncler outlet House this year.Republican pollster Glen Bolger recently boasted to outlet moncler the Chicago Sun Times that his party already has the cohort locked up, and anyone who thinks they will be swing voters is “inhaling exhaust fumes.”The race for a checkered flag may be tough going, but competition for voters in 2004 is already insane.Who are the NASCAR Dads?National surveys show that 19 percent of voters now identify themselves as moncler bambino saldi NASCAR fans; 42 percent earn between moncler saldi $40,000 and $100,000 a moncler outlet serravalle year; 38 percent of them live in the South, but 62 percent hail from the moncler saldi Northeast, Midwest and West. Their enthusiasm has made car racing the nation’s No. 2 spectator sport, behind only pro football.They are conservative, patriotic and, according to the sports advertising research firm Performance Research, extremely loyal to the sport three times more likely than non fans to buy products from companies moncler outlet online shop that sponsor the sport.Contenders for the White House have taken note. Successfully align yourself with NASCAR, pollsters suggest, and piumini moncler outlet voters will follow.It’s probably no coincidence that President George W. Bush welcomed a delegation of NASCAR drivers to the White House in early December, and that Democratic candidate Howard Dean said in November that he moncler saldi uomo wants “to be the candidate for guys with Confederate flags in their pickup trucks.” (Though the remark brought more attention for its muddled racial overtones than Dean intended, it was apparently made in an effort to buddy up to the blue collar crowd).Still, the concept seemed a little fuzzy to Edwin and Kim Jackson moncler uomo from Warrenton, Va.”I’m a Republican, actually,” he declared.Well, only sometimes. With a little prodding Edwin acknowledged he voted for Bill Clinton in ’96 after growing disenchanted with the man he calls “the first George Bush,” whom he voted for in ’92 and whose economic policies Edwin blames for hurting his trucking business (“I about starved under that man,” he said).Which makes Edwin Jackson specifically the kind of voter the candidates will vie for working class family men whose allegiance to any particular party is not so strong that it can’t be shaken by a good old fashioned pragmatic appeal.Did you vote for Bush in 2000? Democrats are asking.So how are you faring economically today? Do you have any relatives in the military who are still in Iraq? What does NAFTA mean moncler saldi outlet to you?There is at least some anecdotal evidence to suggest that the NASCAR moncler outlet trebaseleghe Dad strategy may be effective. After all, Virginia Gov. Mark Warner became the first Democrat in a generation to carry rural Virginia after he sponsored a NASCAR race at the Martinsville track in 2001.Still, some NASCAR fans are not convinced that the pundits have it right. “They’re going out to enjoy their chosen sport fully expecting that it won’t be encumbered with political messages.”.

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